Creating meaningful and measurable metrics are one of the most challenging but most beneficial things a company can do.
Recognising the issues
CRM systems are often developed, amended and upgraded over a period of years by numerous staff, consultants and external companies. They are effectively a piecemeal construction, with no cohesive strategy behind their design.
It's all about adding value
At Essentral we understand that our clients need to maximise their IT investment while focusing on their core businesses. We do this by supplying the knowledge and resources in;
- Design, implementation and management of reliable mission critical application
- CRM system development, channel integration and automation
- Campaign planning, design, implementation and analysis
- Customer segmentation, profiling and modelling
- Data processing, manipulation and evaluation